Salesmatrix is dedicated to the optimization of customer, product and service portfolios using evidence based data intelligence. Our focus is with clients who deploy a business model around a wide variety of products or services that is sold to a high volume of customers.
Salesmatrix empowers people to automate key sales intelligence requirements that normally would be either too difficult to obtain or would not have been thought of in the first place.
How often do we want to just focus on the fundamentals? The simple question of where we are making or losing money should be relatively easy. Yet we know that most businesses find it rather challenging.
Look how Salesmatrix answers the above question…140 out of 562 CUSTOMERS and 93 out of 372 products constitute 77.95% of your business.
Think about how long it would take you to know the exact
COMBINATION of customers and WHAT they buy in order to define where revenue is made. (Don’t worry we can look at the same
combination in margin and volume).
Now let’s determine who these customers are and what they
are buying. (As an alternative you can focus on the underperformers by simply
clicking the ‘view inverse focus’ button)
What we are now looking at is ONLY the top performing customers and products/services. After pressing the traffic light button we instantly see significant opportunities in our top 15 customers (left hand column and top say 4 products in the right hand top rows). For example, why is the Stareye Rosehip Oil 15 (our 2nd best seller) performing so poorly within our top 9 customers.
At this point we have two easy options we can simply place
this in an email or if we want to go to the next level we can place this data
in our CRM system which forces action to be taken.
If this is the only activity you do with Salesmatrix we know
it has already paid for itself!
To know more detail about the result displayed in
each cell. Simply double-click the cell and you have all you need to know
The ‘Summary’ tab provides the margin and unit performance,
the Periods tab shows when the NuGro Glucos was sold to The Vitamin Shop and
lastly the Salesperson tab tells you who sold the product.
Obviously this is very
useful if, for example, margins are not where they are supposed to be. Talking
about margins, all we do is right click on the grid and we have easy access to a
variety of powerful value options
This structure also enables a variety of other aspect options
to view your data in.
Note - we still have not had the need to print one piece of
paper!
What about some ‘AHA’s? Let’s go straight into assessments. In
this area Salesmatrix provides a variety of powerful sales analytics. Consider the
benefits of knowing:
How loyal customers are (which customers buy
more frequently)
The cross sell results and patterns (which
customers buy multiple products)
Customer retention (which customers are growing)
Product continuity (which products/services are trending
in the right direction)
My favorite, the customer by margin % (see
diagram)
To instantly represent your trends graphically has its great benefits. This is easily done providing a powerful way to identify where the attention is required.
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